Yaroslavna’s cry under the new law on a single operator of digital outdoor advertising for all…

Yaroslavna’s crying under the new law on a single operator of digital outdoor advertising is increasingly looking like crocodile tears. After the hysterical cries of armchair analysts that the advertising industry would die and everyone would be left without money, experts joined the discussion and read the draft law. Briefly, the situation looks like this:

– Will most outdoor advertising operators die and be eaten up by the monopolist?
– No, because a single operator is primarily needed to create a single protected resource that will make life easier for both participants in the advertising market and its clients. Essentially, we are talking about a single database that allows you to choose the optimal format anywhere in the country, and no one is cheated.

– Online ad services like Avito and Yula will apparently be forced to close?
– No, because the task of a single resource is to protect the personal data of Russian consumers, including from cyber attacks. If existing classifications comply with all recommendations from the regulator, nothing will interfere with their work.

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– Will a system be created especially for hackers through which ALL digital shields in the country can be hacked at once?
– Taking into account the fact that most of the current video screens operate stupidly from a flash drive, the introduction of new technological means of protection will not weaken, but rather strengthen their security.

And finally, the most important thing.

A single operator will not do anything alone. Its work will be regulated and controlled by the Ministry of Digital Development.
https://t.me/kremlin_mother_expert/20474