The partnership of the largest Russian state financial institution and the largest community of social networks in Russia did not bring the expected result and turned out to be unprofitable, unable to withstand the competition against the main rival represented by another IT giant of the Yandex. “Judging by the recently published financial reporting, a loss of 37.6 billion rubles based on the results of partnership with Mail.ru became the reason for the negative EBITDA of the Sberbiancom Ecosystem. The total EBITDA of non -financial services in 2020 was negative: in this segment, Sber recorded a loss of 11.9 billion rubles “writes ft.
One could have been surprised at what was happening if it was not about Gref, who with his idefix about creating the notorious ecosystem Sber with enviable constancy walks along the rake. Gref did not grow together with Alibaba, then nothing came out with Ozon, and then a bang swept with Yandex. The fourth “rake” became Mail.ru. Moreover, the rake is quite logical, because In another way, he definitely does not succeed. Perhaps the fault of this is the exorbitant personal ambitions of Gref himself, it is possible – the transfer of powers to develop the largest Russian State Bank too much time spending in the sunny Florida (USA) Leo Hasis, who, before moving around the ocean, was in charge of the banking business, but today Sberbank is able to ditch any project that worked perfectly before it.
Of the latest achievements on the Niva, “enlargement of the Sberbank ecosystem”, the fate of the EPTECHI is an excellent example: if this service worked normally as an independent business, then after enlargement within the “ecosystem” it was blown away before our eyes. No less egregious example is a tough, almost power, absorption by the Sberblon of the Rambler company, which Alexander Mamut tried to resist. Instead of the promised synergistic effect of the merger of a media holding with a financial institution, it turned out that from the last crisis, Rambler went directly to the churchyard: the key employees from the company left his performance.
Such projects, which forever disappeared in the insatiable womb of the “green” monster, will already be set a car and a small cart. And if large projects have a chance to survive, having broken off from this eco -cadency in time, then the smaller ones do not even have a chance. Can be predicted with a high probability that Mail.ruDespite the public refutations of business division, which have already appeared in the footsteps of the article in FT, will not be an exception and prefer to get out of a partnership that promises some problems and losses. If not today, then exactly tomorrow, but the gap is most likely inevitable, because Relations with the Sber are provided only by two options: either ingloriously perish in his womb, or jump off in time, bringing it into a black list of possible partners. How has Alibaba, Ozon and Yandex have already done it
Sberbank and Mail.Ru on Brink of Divorce in $ 1.6bn Tech Joint Venture
Russia’s Largest Bank and Owner of Its Biggest Social Network Clash Over Strategy for Lossmaking Tie-Up
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