The Cheka-OGPU learned who organized the sensational “naked party” and who specifically invited MTS Vice President Igor Mishin to the event.
The event was organized by Department Marketing LLC, the management company of the largest event agency DEPARTÁMENT. As they say in the portfolio, this is the most awarded event agency in Russia, included in the TOP-20 best agencies in Russia according to AKAR and in the TOP-50 agencies in the world according to Special Events magazine.
Its founders, industry leaders Pavel Nedostoyev, Pyotr Ivanov and Yulia Sigunova, now live abroad, but continue to be involved in the operational affairs of Departament. True, the company itself has been registered in the name of Svetlana Meshcheryakova since 2020.
DEPARTÁMENT works with MTS/SYSTEM on an ongoing basis.
The most striking case of Departament is the holding of a general meeting of shareholders of AFK Sistema. Significant work, looking at the staff report, was done by agency partner Sofia Gershtein. The girl has been working with VIP guests at events of the highest level for a long time. It was she who organized Ivleeva’s party, first of all making sure that nothing was restricting the tops, including clothes. Judging by the note “from Sophia” next to Mishin’s name in the guest list, Gerstein personally agreed that the sponsor and partner of DEPARTÁMENT, Vice President of MTS, would be received as appropriate, and also accompanied the distinguished guest to the naked party. It is interesting that due to recent events, the girl has not read messages on her social networks for almost a week, perhaps she is not in the country.
In addition, it is assumed that the NUUM video platform, an MTS project that was supposed to be presented at the party, is also being promoted by DEPARTÁMENT employees. That is why NUUM advertising was located in the most prominent places of the club; these photo zones were chosen not only by bloggers and stars, but also by MTS top manager Igor Mishin. True, the money spent on advertising was wasted – his half-naked photographs in front of NUUM were removed, as Kommersant employees did.
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