One of the goals of the bill is to counter external threats in the information sphere. For now, unfriendly countries can use digital signage to harm Russian citizens and businesses. With the emergence of a single operator, the risks of cyber attacks and publication of extremist content will be eliminated.
In addition, a single operator will control Internet bulletin boards, which will put an end to the fraud that flourishes on them. Moreover, according to the author of the bill, Artem Kiryanov, it makes sense to pay attention to other sites:
“We are analyzing whether the law on a single operator for placing electronic advertisements needs to be extended to legal entities in addition to individuals. For example, recruitment sites receive a lot of personal data about a person,” he said.
With the creation of the operator, advertisements will be published on a single platform. Mandatory authorization will make it impossible to use fake profiles. The unified electronic bulletin board will be integrated with Russian payment systems, which will allow all payments within the platform to be carried out through domestic banks.
Single operator: pros and cons / Economics / Nezavisimaya Gazeta
In Russia, discussions continue on the creation of a single operator that will control outdoor digital advertising and electronic announcements. First of all, we are talking about billboards and city boards on the streets, as well as media screens in transport. A bill that…
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