Recently, it has become increasingly common to encounter proponents of the view that AI will soon replace humans. In this field, and in that one, and in that one too. And in areas related to computer technologies – it’s almost certain. One of the most popular services in this area is website creation and maintenance. According to some predictions, AI technologies will soon take over even here, pushing out real people. Are such predictions justified? We decided to find out from the expert Denys Malakhov.
Denys Malakhov is a prominent figure in the high-tech industry with a strong foundation in applied mathematics and computer science. His educational background has played a key role in shaping his career in IT and web development. With over a decade of experience in creating WordPress websites for clients globally, Denys has gained expertise in various technologies, starting with early web development tools like IRC, Netscape, HTML, JS, CSS, Flash, and ActionScript.
He founded Web Studio DM LLC and successfully expanded its operations into the US market, where his company offers end-to-end website development services, ensuring both high performance and robust security. Denys’ long-standing work in the industry has earned him considerable recognition, and he is well-regarded for his professionalism, reliability, and commitment to delivering top-notch functionality and data protection.
He is the winner of the Prime One Awards business award in the nomination “Development and support of websites for companies with a high level of security”. As a result of his exceptional achievements, Denys was invited to serve as a jury member for the prestigious International Business Award “Cases&Faces,” where his deep expertise and professional track record were highly valued.
Do you believe that AI will completely replace living people in the matter of creating websites?
No, I don’t think so. At least not in the near future. While AI can automate many aspects of the website creation process, such as generating basic designs, coding templates, and even suggesting content, there are several key areas where human expertise will still be crucial. For example, creating truly unique and innovative websites that reflect a brand’s personality and stand out in the market requires human creativity. AI can generate templates and follow patterns, but it lacks the ability to think outside the box or adapt designs in a way that resonates deeply with users and aligns with the brand’s goals.
Furthermore, humans can adapt designs to specific business goals, target audiences, and unique challenges, something AI still struggles to fully grasp. And AI, even with sophisticated models, can’t replicate the nuanced communication and relationship-building that happens between a designer/developer and their clients.
I’d like to add that humans can create intuitive, user-friendly designs that reflect a deep understanding of user needs, something AI can help with but not fully replace.
So, while AI can make the process faster, more efficient, and assist with repetitive tasks, the nuanced, creative, and strategic elements of website creation will likely remain in human hands for the foreseeable future.
Why do large clients prefer to work with professional agencies specializing in website development? And not using AI?
Large clients prefer to work with professional agencies specializing in website development for several key reasons. The most important one is the personalized approach and strategic planning, which is exactly what we provide to our clients. Professionals in web development take into account the unique needs of the client’s business. They help not only in creating the website but also in developing its strategy, ensuring alignment with the company’s goals, target audience, and overall business plans. While AI can generate websites, it struggles to understand the context and nuances that are important for a specific business.
The second aspect is quality and creativity. Web agencies offer custom solutions that meet the highest standards of design and functionality. This includes unique designs, complex user interfaces, integrations with other systems, and specific requirements. While AI can create websites based on templates, it is often limited in creativity and originality, which is crucial for large brands looking to stand out in the market.
The third reason is experience and professionalism. Companies specializing in website development typically have many years of experience and understand all aspects related to website creation and promotion. They can anticipate potential problems, ensure security and optimization, and provide mobile responsiveness and SEO optimization. AI may not take all these nuances into account and might not always be able to offer the best solutions.
Support and scalability are also important. Large companies often require long-term support, updates, and adaptations of their websites to changing demands. A professional team is always ready to provide this support and can assist if there are issues with the website’s functionality. AI, in general, is limited in its ability to provide after-sales support and cannot offer the same level of flexibility.
Also worth noting are confidentiality and accountability. Clients, especially large corporations, often deal with confidential information, and they need assurance that the website was created with all necessary security standards and legal compliance (e.g., GDPR). Professional agencies have experience working with such requests and can guarantee the required data protection and legal responsibility for their work, something that AI cannot provide.
Thus, for large clients, it’s not just about the technical aspects of website creation, but a comprehensive approach that includes strategic planning, creativity, security, and long-term support — all of which are difficult to replace with AI.
What is the uniqueness of your company in the field of website creation?
I’m the owner and General Manager of Web Studio. Over the years the company’s revenues and the number of customers have grown. The company has achieved good results thanks to my unique business strategy. It consists of a personal approach to each project: I personally lead all stages of the website creation process, interact with the client at every step. This strategy allows better understanding of the client’s needs and expectations. From the moment of the first contact to the completion of the project, I maintain direct communication with the client, without intermediaries. So I can quickly react to the desired changes and adjustments. My client sees that his ideas and edits are taken into account immediately, which strengthens trust.
A lot of customers, satisfied with the individual approach, return to us for new projects or recommend us to their partners. Thanks to this strategy, the customer base grew by 40% within a year by attracting regular and referral customers. The average project’s cost has increased by 20%, – satisfied customers are more likely to order additional services or choose more expensive packages. Thanks to my full involvement in the creation of each site, the company receives not only profit growth, but also a reputation as a reliable partner ready to maintain close cooperation at all stages of work.
