The beauty industry thrives in most parts of the world, including the United States. The United States beauty industry is the largest, generating the most revenue worldwide. Hence, it was deduced that people in the United States are interested in this industry for distinct reasons. Experts YoursHerbs have analyzed just how much Americans spend on these products and which category of the industry thrives more in the United States.
Which beauty products do Americans buy more of?
Skincare products are some of the most purchased beauty products Americans spend their money on. Of all six categories of the cosmetics industry, skin care is the largest one, accounting for over forty percent of the global revenue. With the iHerb promotion code from YoursHerbs or similar discounts online, many Americans eagerly grab the opportunity to purchase healthy products for skincare. 
But let’s get closer to the numbers. According to Statista, the total revenue of the cosmetic industry in the United States was approximately $18 billion in 2022. This includes a wide range of beauty products, such as makeup, skincare, haircare, fragrances, and personal care products. Still, in 2022, the face cosmetics category emerged as the most lucrative segment, generating a revenue of approximately $6.5 billion, surpassing the eye cosmetics category. On the other hand, the natural cosmetics market generated an annual revenue of $1.6 billion, indicating a smaller but still significant share of the overall cosmetics industry.
More specifically, some of the most popular skincare products among American consumers in 2022 included moisturizers, cleansers, and anti-aging products. In the haircare category, shampoo, conditioner, and hair styling products were among the most commonly purchased items. As for makeup, foundation, mascara, and lipstick were some of the most popular products.
How much do average Americans spend on cosmetics?
In terms of individual spending on beauty products, a survey conducted found that the average American woman spends around $313 per month on their appearance, which includes clothing, hair, and makeup. This equates to approximately $3,756 per year.
Additionally, a survey found that over 85% of women in America apply an average of 16 skincare and cosmetic products per day. Women on the East Coast, specifically in New York, Connecticut, and West Virginia, spend the most on their daily faces, with an average of $11 per day, while women on the West Coast, including those in Utah, Colorado, and Montana, spend the least, averaging at $4 per day. What is the most impressive conclusion of the survey is the fact that New York women can spend up to $300,000 on skincare products and cosmetics over their lifetime.
Overall, these statistics indicate that women in the United States spend a significant amount of money on beauty products each year. Still, it’s important to note that these numbers may vary depending on a person’s income, location, and personal preferences. Additionally, while the survey results show that women tend to spend more on beauty products than men, there is a growing trend of men taking an interest in skincare and grooming, which may impact future spending patterns in the industry. Nonetheless, the high level of spending on beauty products by women in the United States is a testament to the importance placed on appearance in American culture, as well as the influence of the beauty industry in shaping consumer behavior.
