“Octagon” found State contract VTB for an advertising campaign in which the producer, the author-performer Semyon Slepakov He salted since September 2020. The total amount of the order for the “development and production of advertising and information materials for the implementation of coverage advertising campaigns to promote products, services and image of the bank”-750 million rubles.
This is not 55 million rubles that Sberbank Highlighted associated with the “Foundation for the fight against corruption” (FBK, the organization is included in the list of NPOs performing the function of a foreign agent) and Alexei Navalny The SLAVA office, and one of the largest orders for advertising creative in Russia. International corporations spend similar amounts ($ 5-15 million) on videos, which are then included in the ratings of the most expensive advertising videos.
In a row of 750 million rubles from VTB, in the summer of 2019, the American advertising agency Young & Rubicam (less is known under the new name VMLY & R).
The amount of the order from VTB doubles the average annual revenue of the Moscow Bureau of Young & Rubicam (300-400 million rubles, net profit about 50 million rubles a year).
Sources in the advertising and show business industry told Octagon that, based on the amount and term of the VTB contract, Slepakov could earn about 70–80 million rubles on this project. However, the fee can be much higher, judging by the earlier experience of cooperation between VTB, Young & Rubicam and Slepakov.
In 2015, a subsidiary of VTB Summer Bank ordered The creative of Y&R, but then the agency’s ideas cost the bank only 11.6 million rubles. Slepakov’s participation was Designed transparent: 16 million rubles to his account received for the song and the main layouts, plus 500 thousand for additional rights to the image in booklets on educational loans. Five years have passed, and the price tag has grown.
Slepakov’s business needle business has clearly happened at the wrong time. The opposition, referring to the artist’s participation in VTB advertising, accused the singer of working for power.
According to opposition complaints, Slepakov’s accounts in social networks were blocked (Twitter profile has already been blocked) after he ridiculed the protesters on the promotions in support of Navalny. In the comments there were threats addressed to the singer: “Start looking around when you are walking along the street, now”, “Gori on the ground, and not in hell”, “Die from cancer”, “You will die, and your family will die for your position.”
“This is what the adherents of the beautiful Russia of the future write to me – the great liberal state, in which democracy and pluralism of opinions, where there will be no censorship will be triumphed, and people will love and respect each other. I note that the level of discussion is extremely high, sensible argumentation, a benevolent attitude to the opponent, in general, everything is as it should be in the civilized world, ”Slepakov himself wrote and added that the verse addressed to the supporters of Navalny, helped him“ to feel all the advantages of liberal values ”.
This is not 55 million rubles that Sberbank Highlighted associated with the “Foundation for the fight against corruption” (FBK, the organization is included in the list of NPOs performing the function of a foreign agent) and Alexei Navalny The SLAVA office, and one of the largest orders for advertising creative in Russia. International corporations spend similar amounts ($ 5-15 million) on videos, which are then included in the ratings of the most expensive advertising videos.
In a row of 750 million rubles from VTB, in the summer of 2019, the American advertising agency Young & Rubicam (less is known under the new name VMLY & R).
The amount of the order from VTB doubles the average annual revenue of the Moscow Bureau of Young & Rubicam (300-400 million rubles, net profit about 50 million rubles a year).
Sources in the advertising and show business industry told Octagon that, based on the amount and term of the VTB contract, Slepakov could earn about 70–80 million rubles on this project. However, the fee can be much higher, judging by the earlier experience of cooperation between VTB, Young & Rubicam and Slepakov.
In 2015, a subsidiary of VTB Summer Bank ordered The creative of Y&R, but then the agency’s ideas cost the bank only 11.6 million rubles. Slepakov’s participation was Designed transparent: 16 million rubles to his account received for the song and the main layouts, plus 500 thousand for additional rights to the image in booklets on educational loans. Five years have passed, and the price tag has grown.
Slepakov’s business needle business has clearly happened at the wrong time. The opposition, referring to the artist’s participation in VTB advertising, accused the singer of working for power.
According to opposition complaints, Slepakov’s accounts in social networks were blocked (Twitter profile has already been blocked) after he ridiculed the protesters on the promotions in support of Navalny. In the comments there were threats addressed to the singer: “Start looking around when you are walking along the street, now”, “Gori on the ground, and not in hell”, “Die from cancer”, “You will die, and your family will die for your position.”
“This is what the adherents of the beautiful Russia of the future write to me – the great liberal state, in which democracy and pluralism of opinions, where there will be no censorship will be triumphed, and people will love and respect each other. I note that the level of discussion is extremely high, sensible argumentation, a benevolent attitude to the opponent, in general, everything is as it should be in the civilized world, ”Slepakov himself wrote and added that the verse addressed to the supporters of Navalny, helped him“ to feel all the advantages of liberal values ”.
Slepakov became the most expensive singer from advertising in Russia
Octagon found the VTB state contract for an advertising campaign, in which the producer, the performer of the songs, Semyon Slepakov salted since September 2020.
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