If you are considering the prospect of launching your first content marketing campaign, then there are probably a million different potential problems or concerns whizzing through your head.
How do you find topics to write about? How long will they take to write? How do you know which topics will resonate with my target audience? And so on.These are perfectly valid questions to ask, and actually form the crux of what separates great content marketing from diabolical content.
Ultimately, while there are a dizzying variety of buzzwords, intricate tactics and ever changing algorithm rules to abide by, the fundamentals of content marketing are surprisingly simple.
This is the same as all marketing and advertising. At its core, it is just a concentrated examination of human psychology, and the particular stimuli we are triggered by.For example, one tenet of great content is that it should solve the consumer’s problem. Fairly obvious, right?
This is why you shouldn’t be wary of content marketing. As long as you read guides like the one below, you can’t go far wrong.Now, without further ado, let’s dive in:
Find a system which allows you to create weekly content
One of the most frequently asked questions when it comes to content marketing is ‘how can I create good content frequently enough?’
This is a great question to ask, because consistency is the hardest challenge to face in this arena. Anyone can create a single amazing blog post, but only few people can churn that level of quality out week after week.
Therefore, you need to systematize your content creation.
Find a way of easily coming up with ideas and creating new posts. Perhaps you can repurpose old content that did well previously, or maybe you can outsource part of the process to a white label service like www.clickintelligence.com.
This will make it far easier for you to pump out content consistently, without burning yourself out.
Have the attitude of trying to help your customers solve their problems
Ultimately, your goal with content marketing is to drive more traffic towards a particular source – whether that is your website, a landing page, or social media account.
However, like everything in life, you need to be able to provide sufficient value in exchange for that traffic – which is why you should cultivate an attitude of genuinely striving to help your customers solve their problems.
Once you have identified the worst or most painful problems, you can start providing the answers in your content – which will make it far more valuable as a result.
Have a clear end goal
Another tip to consider when you are creating a content marketing campaign is to have a clear end goal, or ‘Polaris star’ to aim for.
Without this, there is no quantifying your success.
So, whether it is a certain number of additional visitors to your website, a particular increase in readers on your blog, or clicks on your emails, have a crystal clear idea of what a successful campaign looks like for you.